Privacy policy

Last Updated: June 18, 2026

At Wild Trail, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, place an order, subscribe to our emails, or otherwise interact with our services.

By accessing or using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

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INFORMATION WE COLLECT

We may collect personal information that you voluntarily provide when you:

• Place an order
• Create an account
• Subscribe to our newsletter
• Contact customer support
• Participate in promotions or surveys

Information collected may include:

• Full Name
• Email Address
• Shipping Address
• Billing Address
• Phone Number
• Payment Information
• Order History
• IP Address
• Device Information
• Browser Information
• Website Activity Data

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HOW WE USE YOUR INFORMATION

We may use your information to:

• Process and fulfill orders
• Provide customer support
• Send order confirmations and shipping updates
• Improve our website and services
• Prevent fraud and unauthorized activity
• Comply with legal obligations
• Personalize your shopping experience
• Send promotional communications (when consent is provided)

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PAYMENT PROCESSING

Payments are processed securely through trusted third-party payment providers.

Wild Trail does not store full credit card information on our servers.

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COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

• Improve website functionality
• Remember user preferences
• Analyze website traffic
• Measure advertising performance
• Personalize content and marketing

You may disable cookies through your browser settings, although some website features may not function properly.

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THIRD-PARTY SERVICES

To operate our business, we may share information with trusted third-party providers, including:

• Shopify
• Payment Processors
• Shipping Carriers
• Analytics Providers
• Marketing Platforms
• Customer Support Providers

These providers only receive information necessary to perform their services.

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INTERNATIONAL DATA TRANSFERS

Because we serve customers worldwide, your information may be transferred to, processed, and stored in countries outside your country of residence.

Where required by law, we implement appropriate safeguards to protect personal information during international transfers.

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EUROPEAN UNION, UNITED KINGDOM & GDPR RIGHTS

If you reside in the European Union, United Kingdom, or other jurisdictions with similar privacy laws, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Restrict or object to certain processing
• Withdraw consent
• Request data portability
• Lodge a complaint with a supervisory authority

To exercise these rights, please contact us.

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CALIFORNIA PRIVACY RIGHTS

California residents may have additional privacy rights under applicable state laws, including the right to know, access, correct, delete, or opt out of certain data-sharing activities.

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DATA RETENTION

We retain personal information only as long as necessary to:

• Fulfill orders
• Provide services
• Meet legal obligations
• Resolve disputes
• Enforce agreements

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DATA SECURITY

We use commercially reasonable security measures to protect your personal information. However, no method of transmission or storage can be guaranteed to be completely secure.

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CHILDREN'S PRIVACY

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children.

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THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

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CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Changes will be posted on this page along with the updated effective date.

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If you have questions regarding this Privacy Policy or would like to exercise your privacy rights, please contact us:

Email: wildtrail96@gmail.com